Using Feedback to your Advantage

Your customer feedback, or "testimonials" as they are called in the business world are one of your most powerful marketing tools. But, don't assume that your potential new customers are reading your feedback! Most will simply look at your feedback score and if it says 100%, odds are that is going to be good enough.

Large businesses actively pursue testimonials from their clients and use them prominently on most if not all of their marketing materials as well as their websites. The reason for this is that it takes the fear out of buying from you. Since past customers have offered up such a glowing review of your products or services, the new customer need not be afraid of a 'con job' or terrible customer service. Yeah, yeah, you say...I already know that! Ok, but again, are you putting your best feedback quotes somewhere where your new customers will actually see them? Here are some places that are prime locations for you to quote some of your past customers:



Your Shop Announcement



At the end of your item descriptions



On your Blog



On promotional materials (business cards, post cards, etc.)


On your website, if you have one


In Twitter 'tweets'



On your Facebook page




And don't be afraid or embarrassed to proudly post those amazing feedback quotes. You earned them! And if your past customers were that happy with their experience buying from you, they'll support your shop when asked about it. Remember, your business is the team and you are the cheerleader. If you believe in yourself, so will your customers!








8 comments:

  1. Tara, such a wonderful idea, I have feedback section on my website, but don't update it often, I also haven't used it in the other places you named above...such a great idea..you're wonderful!

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  2. This is a great idea. I don´t have that much feedback yet for sales, but I'm going to try posting a couple of them on either my listings or my blog. Thanks for the ideas.
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  3. Ooh - I'm going to have to do this!

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  6. Really very good information.I knew that feedback is a most powerful marketing tool. And I always use it. The prime locations are given by you would be helpful for us. Thanks for this sharing.
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  7. This is such a brilliant idea. I haven't thought of this. Thank you so much for sharing this one.
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