1) Your "share of voice" becomes multiplied as the advertising noise reduces.
He goes on to say:
"It's important to remember that during a recession consumers don´t stop buying. They become more selective. They look much harder for "value" in their purchases. They are going to buy from someone. They're likely to buy from businesses that they know and like.
Make sure they know you."
- Buy low, sell high. Right now you can get ad space at lower prices due to site owners HAVING to set their prices lower than they would be in a good economy.
- Be known. Just because times are hard, doesn't mean people stop buying...it means they are more selective about who they buy from. BE RECOGNIZABLE!
If you are inspired by this advice, I highly recommend you check out these amazing advertising opportunities listed below! All linked blogs are members of the Ad Directory. The prices vary, based on site traffic and the topics discussed on the blogs vary as well. Take a moment to do some advertising window shopping in each site and find the one(s) that are right for your businesses advertising needs. And as always, you can feel good about your purchase of an ad space through the Ad Directory since you are buying direct from the blogger herself and cutting out a third party big business ad company who would take a cut from her profits!