1. Social Networking: "Yeah, yeah" you say. "I'm already doing that". Yes, but are you building a real presence online? You should be a member of at least the following sites & ideas for improving your following:
Twitter-set a goal for a certain # of followers. Mine was 2000, and I just reached it the other day!
Facebook-Start a business page if you don't already have one. Load applications that are relevant to your shop and products.
Ning (one of their many sites, ie: Indiepublic)-like Twitter, set a # of friends goal.
2. Up your technology game: "Yikes!" you say. Don't be afraid the big bad technology monster. Think of it like a pet...you are in charge! Technology is your friend and the most savvy business people know that if you want to keep up with consumers you must keep up with technology. Here are some links that I have used or tried that will make a difference in how you operate your social networking sites: